PwC Shifts Crypto Strategy Amid US Regulatory Developments
PwC, the London-based professional services giant, has reversed its cautious approach to cryptocurrency work in the US following regulatory advancements. The firm—second-largest among the Big Four accounting networks—now actively advises clients on digital asset applications, with stablecoins emerging as a focal point for payment efficiency.
The shift coincides with the US Genius Act, which establishes frameworks for stablecoin regulation. Paul Griggs, PwC US senior partner, notes the legislation provides clarity for institutional engagement. 'This creates conviction around leaning into the asset class,' he told the Financial Times.
Unlike peers who maintain crypto reticence, PwC now pitches blockchain solutions to corporate clients. The move reflects growing institutional recognition of digital assets as the regulatory landscape matures.
